Asami Vegan Yogurt

Branding Project, 2022

Asami is a vegan yogurt brand that offers a range of flavours, from the sweet and creamy to the bold and tangy. The company wanted to create a logo and packaging design that was fun, welcoming and clean.

They also wanted to ensure that the packaging was simple enough for consumers to understand what each flavour was without having to read labels, therefore I added line illustrations of the fruit on the packaging.

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The typography used on the packaging was designed to be sleek but playful, making it easy to read while also having a fun feel. Light hearted and vibrant colours were used throughout the design process to reflect both the fun and freshness of Asami as a brand, as well as its commitment to creating high-quality products.